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Male construction supervisor wearing an orange safety vest and helmet, standing in a dark industrial setting, smiling at the camera – symbolic image for technical marketing in the construction industry.

Technical Marketing in Precast Concrete – A Real-World Example from the Construction Industry

Technical marketing in the construction industry isn’t about more advertising – it’s about fewer misunderstandings. A real-world report from a precast plant: facts over fluff, system data over slogans. What happens when a manufacturer takes responsibility – and delivers what architects, site managers, and building owners actually need.

7 days ago8 min read

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Technical decision-maker on site – woman wearing helmet and safety vest looks seriously into the camera in front of tunnel construction office (landscape format, orange-black construction setting)

If we talked in construction industry the way you do on LinkedIn – not a single building would ever get built

If we talked on-site like people do on LinkedIn, no building would ever get built. Language has to carry weight – or things fall apart.

Apr 156 min read

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Basics IV: Marketing battle in the construction industry: product marketing vs. technical marketing!

This article shows you how to determine the perceived value and set the optimal price for your target group.

Dec 13, 20246 min read

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Kathrin Mertens, technical decision-maker on the construction site, wearing orange safety gear, looks directly into the camera – symbolizing responsibility, project risks, and strategic technical marketing in the construction industry

Technical marketing in construction – only those who know the steps can create real impact

Technical marketing only works when it understands role, phase, and system – anything else is just decoration.

Nov 21, 20247 min read

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