All blog posts in one place

Technical marketing in the construction industry isn’t about more advertising – it’s about fewer misunderstandings. A real-world report from a precast plant: facts over fluff, system data over slogans. What happens when a manufacturer takes responsibility – and delivers what architects, site managers, and building owners actually need.

If we talked on-site like people do on LinkedIn, no building would ever get built. Language has to carry weight – or things fall apart.

Why technical marketing in construction is not a buzzword, but a deep understanding of the system.

Feasibility Study for Construction Companies: Leverage technical marketing to enter projects early and secure advantages!

📌 Despite BIM & planning, construction projects often fail. BER shows why – and which solutions truly work. Read now! 🚀

The construction industry is smarter than its reputation – but it needs new methods to handle today’s complexity.

With Integrated Project Delivery, the construction industry is relying on a modern, collaborative Modell, but what opportunities arise?

Construction Manager at Risk: this method changes what target groups ‘are allowed to want’

This method has a massive impact on how you position your offering with your target group

In this blog post you'll learn how to crack the phases of traditional project delivery and position your offers

Inspection engineers act neutrally and independently, but have a decisive influence on which offers are accepted.

Structural engineers are the guarantors of a construction project's stability-But how can you reach this target group in a targeted way?

Architects are not only responsible for the architectural design, but are also central decision-makers in the construction project.

Target group: Financier. Why their needs and requirements in the construction industry matter.

Builders in focus: Whether private builder or public institution – they have individual requirements

HOAI service phases: Your key to successful marketing in the construction industry! 

In the construction industry, planners, technical planners and consultants are a central, but by no means homogenous, target group

In the construction industry, in-depth expertise often comes up against a phenomenon: Bullshit-Marketing

Technical marketing and product development in the construction industry are always faced with a challenge: compromises

This article shows you how to determine the perceived value and set the optimal price for your target group.

How do you distinguish between customers and clients, and what strategies do you need to address them in a targeted way?

Technical marketing only works when it understands role, phase, and system – anything else is just decoration.