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Technical marketing in the construction industry isn’t about more advertising – it’s about fewer misunderstandings. A real-world report from a precast plant: facts over fluff, system data over slogans. What happens when a manufacturer takes responsibility – and delivers what architects, site managers, and building owners actually need.

Inspection engineers act neutrally and independently, but have a decisive influence on which offers are accepted.

Structural engineers are the guarantors of a construction project's stability-But how can you reach this target group in a targeted way?

Architects are not only responsible for the architectural design, but are also central decision-makers in the construction project.

Target group: Financier. Why their needs and requirements in the construction industry matter.

Builders in focus: Whether private builder or public institution – they have individual requirements